Do you have a durable brand?

You’ll be scored against the following key areas:

Customer Perception

This section helps you reflect on client feedback and public sentiment about your services. 

Consistency

This section examines how consistently you communicate your wellness brand’s identity and values.

Visibility & Reach

This section checks whether you are doing enough to be seen and remembered in a crowded wellness market.

Trustworthiness & Credibility

This section probes how well you establish and maintain trust through honesty, reliability, and values alignment.

Emotional Connection & Loyalty

This section looks at how well your brand resonates on a personal level – fostering loyalty, advocacy, and a sense of community or belonging.